The United Nation's Population Division reports that on October 31, 2011, world population reached the 7 Billion mark. The U.S. Census Bureau says it will happen in April, 2012. Regardless of the exact moment, each and every day world population grows by 227,000 people. That means we are adding more than one million people to the planet every five days. The implications for people, posterity, and the planet are of global importance.

Because the population of the world ultimately affects most of the issues that we all really care about, the 7 Billion: It's Time to Talk campaign is working to open up the conversation on population to new audiences around the globe. When everyone recognizes that there is a need to talk openly about population growth and the importance of family planning, the empowerment of women, and reproductive health and rights, we can more easily find the solutions to issues like global hunger and the environment. When people discover how a rapidly growing world population affects them and their hopes for the future, we know that more people, particularly young adults, will want to lend their voices to the global discussion.

Once people sign our pledge and "Speak Out", participate in our video gallery or distribute Endangered Species Condoms, they report back to us what they did -- and we post the best efforts on our blog. The key is that all our community members are actively engaged in the population issue, helping to raise awareness about this vital human issue. Join Us Today!

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Population 7 Billion: It's Time to Talk is a project of the Global Population Speak Out (GPSO), the Population Institute, and other partnering organizations, including the Center for Biological Diversity, the Post-Carbon Institute, and the Population Media Center. Earlier GPSOs have spanned the globe, with active participants in six continents and more than 50 countries. Hundreds of noted experts, scholars, and academicians, along with environmental and reproductive health advocates have spoken out publicly about population in prior years. This year, for the fourth GPSO, we are focusing on the 7 Billion number. Why? Because as each person discovers how 7 Billion people on the planet affects their life, we hope they will share it in a global effort to better our world.